In last weeks leadership class, we discussed the concept of a mission and vision and how companies try to create a business and environment that encompasses both ideas. A mission, or mission statement, presents a purpose or core values that are accepted by a certain group or individual. A mission statement cannot necessarily be completed or achieved; it is not a list of goals to complete. A mission statement is a set of values that the company wishes to embody, and hopes that the public views them in the same light. A vision is a future goal or success that is pictured in the mind(s) of the individual or group. this, in essence, is something they work towards and hope to successfully complete one day in the future. Once that vision has become a reality, a new vision is formed and other types of goals are set. Both of these concepts are very important for a company because both set the premise and the building blocks for the company. If the building blocks are shaky, then the business will not grow to its full potential.
I found examples of mission and vision statements all over the internet this weekend as I looked for a part-time job to do during summer break. I went to several different companies to see what job opportunities each company/business had available. JCPenney, Dick’s Sporting Goods, Sear’s, Target, and many more, all had mission and vision statements alike, explaining what they wish to accomplish and what they want their sales associates to accomplish. For example, Target’s mission statement is, "Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise." Their vision statement is, "To support our mission, we are guided by our commitments to great value, the community, diversity and the environment." This company definitely lives up to both its mission statement and vision statement. Recently, a comparison was done between both Target and Walmart. Both stores were given a set list of certain foods a family would buy on any given week: this list included bread, milk, cereal, etc. It turned out that, given a certain shopping list, Target actually beat out Walmart in price. This fact follows their vision statement that they want to fulfill their mission by providing “the community” with products at “great values”. Simply by providing lower prices to the community, they are working to make Target “a preferred shopping destination”, which is part of their mission statement. Target has made and continues to make “innovations”, which helps bring in consumers with multiple diversities. Their “Expect More. Pay Less” slogan is more true today than it has ever been, considering the fact that the comparison to Walmart could not be made five or ten years ago. Overall, I believe that Target is one of many companies that follows its mission statement and looks to its vision statement in order to determine what employees will best fit for their company. While looking for a part-time summer job, I will keep that in mind and know that companies that follow both statements grow strong and stay strong.